Smallcakes Houston today. Where it All Started Smallcakes was founded in Kansas by Jeff and Brandy Martin and has grown into a network of cupcakery franchises across 2. Jeff has made appearances on the Food Networks Cupcake Wars and on The View, and he was invited to cater to musics biggest stars at the 2. MTV Video Music Awards. USA Today rated Smallcakes as one of the Top Places to Try a Gourmet Cupcake in April 2. Cake Wars Show News, Reviews, Recaps and Photos. Please read the following before uploading. Do not upload anything which you do not own or are fully licensed to upload. The images should not contain any sexually explicit content, race hatred material or other offensive symbols or images. Remember Abuse of the TV.